Bookmark Water and Woods WebDesign

Optimization Optimization comes in two main forms. Search Engine Optimization and Image Optimization. The first in often referred to as SEO in which your goal derives around receiving more traffic to your website. This is done through page structure, keyword and keyphrase researching, analyzing, content creation, networking, and publishing. Quite frankly, you can build the best site on the internet but if nobody realizes it's there, your work was in vain. We work with clients on a personal basis to achieve their goals through content and keyword creation for top level search engine placement. We also offer search engine submissions as well as consultation for directory and reciprocal link traffic. Image Optimization can be just as important as SEO for the fact that you may have preferable visibility and rank well within the search engines but your site itself is turning visitors away due to slow load times and burdened graphics. Take into consideration that more than half of todays computer users are running through a dial-up internet connection and you have less than 20 seconds to grab and retain their attention. Slow loading graphics, especially above the fold, will send those visitors packing in a hurry. Lets face it. There are probably a thousand other sites like yours out there and todays society is in a hurry to get what they want as quickly as possible. Below we have created a few examples of image optimization using the concepts mentioned above. These samples will open in a new window on a whitesheet to avoid any conflict with scripts or additional images loading at the same time. Note: Continuous reloading without clearing browser cache will render examples ineffective. Sample 1 - Wolf Image Original image 114 kb's :: Optimized image 56.7 kb's. The optimized image will load 2nd on this sample. Sample 2 - Flyrod Image Original image 98.2 kb's :: Optimized image 47.2 kb's. The optimized image will load 1st on this sample. Thumbnail Sample Here This sample uses Image Resizing and the difference in load times between creating a thumbnail and rewriting the size of a graphic. Merely rewriting the graphic size does not change the physical attribute of kilobyte size yet many web publishers use this method in belief that they are somehow optimizing. The original image is 639 x 427 which has been written down to 160 x 107 to duplicate the thumbnail created on the right. The difference in size 84.2 kb's for the photo on the left as compared to 4.58 kb's for the created thumbnail. This serves up a graphic loading 18 times faster than re-writing to create a thumbnail. As you can see you don't have to lose image quality to create quicker loading webpages. Even when the optimized image loads second on a webpage it will out-perform the original image. With the right tools and experience, we can optimize all of your graphics to create a more user-friendly website helping create more traffic and sales. This area of webdesign is based on an hourly rate according to graphics and time involved.